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Chace's column

If it is beautiful, Chace will like it. In his eyes for everything, there can only be pleasing, not ugly. In fact, we suspect that he may well be a meterosexual narcissist. A self-proclaimed gadgets geek, he enjoys savoring the new tech hardware but never fail to grumble when he cannot afford to buy…most of them. Simplicity is his design philosophy, thus he loves the challenge of bringing all elements together in a perfect harmony, just like the way he wears to work. Oh, by the way, he hates “beautifying” Powerpoint slides.

Most Popular articles by Chace

• 31/03/2010 -- Spotlight – Sam Xi Min
• 12/03/2010 -- Spotlight – Dmitry Lukin
• 12/03/2010 -- Spotlight – Daniel Alenquer

Spotlight – Sam Xi Min Read »

Posted March 31st, 2010 in .Blogs

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ASUS’ sprightly and spirited Sam Xi Min shares how working for ASUS has changed her professional and personal lives.

Spotlight – Daniel Alenquer Read »

Posted March 12th, 2010 in .Blogs

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Innovation requires designers to be bold as well as have a keen sense of people’s needs. Find out how Daniel Alenquer delivers fresh concepts.

Spotlight – Dmitry Lukin Read »

Posted March 12th, 2010 in .Blogs

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Working into the hearts and minds of his clients and colleagues, ASUS’ Dmitry Lukin talks to us about his job, and life’s little pleasures.

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• Green ASUS

  There is a growing concern about the way we live and the environment in which we live in. It’s time for us to address and understand these concerns. The Copenhagen Climate Change Conference, the Kyoto Protocol – they are all well and good. But at the end of the day, environmental issues have an impact on all of us, not just bureaucrats and captains of industry. Our Green Tech section is an open platform where we discuss the ideas and technologies that impact our world. Knowing and understanding the issues are the first steps that lead to change, and that change starts with us.

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