asusdesign's column

Established in 1998, ASUS Design Center house around 100 designers from around the world with offices in Taiwan, Singapore and China. The team is made up of various units, responsible for areas such as research, material development, mechanical design, industrial design and packaging. Regardless of area of specialty, the design team always work with one thing in mind – to provide great usage experience. All designs are ultimately about putting people first.

Learning how people store things differently Read »

Posted February 28th, 2011 in .Blogs

In fixing my uncle’s computer, I started to think about how different people store their things.

How ASUS Design Center keeps slim notebooks, cool Read »


Looking hard and deep into how and where we use our laptops, an obvious fact surfaces: the small, thin and lightweight dimensions matter a lot when we actually carry the thing around, in our hands or in our bags. When we sit down and open up the laptop to use, how thick or thin, light or heavy it is doesn’t really matter anymore. So how do we achieve a balance between compact size and effective heat ventilation?

Why what you carry can tell us who you really are Read »

Posted September 16th, 2010 in .Behind the Scenes at ASUS

The things we carry around with us each day also play a part in our persona and how others perceive us — this may sound like some sort of social theory, but there are some practical design considerations attached to this idea.