Samuel Anger, graphic designer with ASUS UK, explains what it’s like to spend his working life turning design concepts into reality
Q. How did you get started at ASUS?
I’d been working in London for six months when I applied for the position.
Q. What’s your current role with the company?
I work in the graphic design/marketing department. My job is quite varied — I design promotional and sales materials such as catalogues, flyers, posters, advertisements and web banners; coordinate a diverse range of design projects from brief to print; construct and maintain ASUS websites; plus a host of other online projects.
Q. If your department had a motto, what would it be?
Probably something along the lines of “Keep it consistent”.
Q. Which other departments do you work with the most?
The marketing department and components team. I have to create customised designs for their new products and communication plans, and adapt them to different areas — for resellers, backers, and so on.
Q. What’s the most satisfying part of your job?
The process of creating a design from the initial brief to the final product, whether it’s in print or online.
Q. What’s the most challenging part of your job?
To produce designs that match the ASUS brand.
Q. What’s the biggest change you’ve seen since you started working at ASUS?
The speed at which ASUS develops new technology — there have been so many innovative products launched this year.
Q. What inspires you?
I’m inspired by reading books, movies, video games and all kind of art in general.
Q. How do you unwind after a hard week at work?
I’m involved in few musical projects, I like painting and enjoy seeing live music and art exhibitions. Being creative is my way to relax.
Q. Are you a gadget fan? What one gadget could you not live without?
My Blackberry and Nikon camera.
Q. If you could invent a product and have it made by ASUS, what would it be?
Some sort of hybrid netbook for musicians. Something light and easy to carry that’s geared towards music recording, producing and mixing. It would need to have a good sound card and specific audio inputs (XLR, USB and MIDI), and maybe have dedicated features that link with music software. I got the idea after seeing a gig where the band’s guitarist was using an ASUS Eee PC™ to control a MIDI instrument.