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Today we are chatting to Archit Mardia, a recent addition to the ASUS marketing team, who brings experience that’s very impressive for his young age. Le’ts find out more…  

So Archit, how did you get into working with ASUS?

I always thought of myself as a creative person and so I chose marketing as my career path. I experimented in different industries as a marketing professional until I decided to do my MBA in France and ASUS just happened. It was like everything fell into place. I initially joined ASUS as a marketing intern and loved the diversity and scope of work. I felt really excited, so it was logical for me to continue with ASUS full time. Now I’m part of the product marketing team for ROG G Series gaming notebooks, ZENBOOK, and TAICHI.

We hear you’re quite the world-savvy person. Want to share something about that?

I always loved travelling, but that’s not the same as living abroad. It all started when I spontaneously decided to move overseas after college. My parents supported my decision. They believed I would learn a lot once out of my comfort zone. Everything happened so fast, and the next thing I know I was on a flight to Bangkok to work for a digital marketing firm. I was just a young guy out of college, excited and energetic. I had no idea what to expect. Initially it was difficult to manage everything, but I learned fast as I always keep an open mind to everything around me.

Supporting myself and living an independent life made me extremely proud and happy. There was no looking back. I went on to live in Poland, France, China, and now Taiwan. I also backpacked extensively. It’s been almost four years since I started living abroad, and a fantastic journey. Interacting with so many different people, cultures, and challenges has given me a new frame of reference for understanding the world and my role in it. I sincerely encourage young people to travel because there are things that books can’t teach you, and they’re waiting for you at the other end of that flight.

So cool, Archit makes the Martian winter look nice and balmy!

Does your work relate to your studies and these previous experiences?

Yes, as I mentioned I’ve been involved in marketing for some time. My past experiences and education have definitely helped me adapt and fit in at ASUS HQ with utmost ease.

How did joining ASUS change the way you think of technology?

ASUS definitely made me realize the amount of effort and craftsmanship that goes into delivering technology to people. It gave me a broader vision of how it’s changing lives and the way it empowers people to do what they do best via technology. Being in product marketing and spreading awareness gives me satisfaction because I know the technology I’m promoting makes a big difference to people’s lives.

Do you have a personal favorite ASUS product at the moment?

That’s a difficult question. There are so many. But currently I’m a fan of PadFone 2. It just looks so good. I can’t wait to get my hands on it, but sadly I’ll have to wait until payday!

Where do you see the ASUS Padfone five or even ten years from now?

Oh, there are so many possibilities. It would surely be thinner and smaller. I’d like to see it in a transparent form factor, maybe even flexible. And of course it must have holographic projection. That would be cool!

I usually ask people about their first memory of technology – do you have one to share?

I grew up in the late 80’s. My first memory of technology would be playing all those old school games like Mario and Contra on Nintendo consoles. Those were great times. I’d be glued to the TV all day just playing games. Those were some good old days, indeed!

Can you let us know what you do in your free time to unwind?

My perfect way to unwind is to listen to good music (mostly progressive), enjoy nice company, stay close to nature and some beers!

Sounds awesome. And if we asked for a travel destination recommendation, what would you say?

I would surely say New Zealand, you can practically check out more than half your bucket list there, plus the place and people are so nice. It’s my ultimate adventure destination.


Thanks a lot Archit for your time. Now get back to it! 

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