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I’ve often talked about the use of design ethics in creating technological solutions, especially over the past few years where the industry has seen some astonishing developments in this arena. Well, I say “few” years, but actually design in tech has been gradually evolving into things of beauty for years.

ASUS VivoTab

I’ve been doing some research into the evolution of the computer from the chunky block to the streamlined beast. Some of the more recent ASUS designs have had me pretty up and about with visual glee- that ROG Tytan is one good example – and if you compare them to the first PC I ever had, well, you’d be forgiven for thinking that they were not even the same darn thing.

Recently the Good Design Awards 2012 took place in Tokyo and have been around since 1957. That’s a long time and it is recognised as one of the world’s top design awards by the International Council of Societies of Industrial Design. That’s quite a mouthful, and it sounds very official.

The entries to this award list undergo a rigorous process and have to show how the products “identify economic, industrial and social trends to deliver a design that combines beauty and usability.”

So when ASUS walked off with no less than 23 awards at the ceremony last week, well, you have to sit back and agree that they are really striving to achieve a name for design excellence. It’s not hard to see why – just look at the variety of products they have released in 2012 alone, and how design has remained at the forefront of their ethos.

The ROG Maximus V Formula motherboard (yes, this counts) made the Best 100 list thanks to its design in air and liquid cooling, the ASUSPRO BU400 business ultrabook also made the list and the list of winners includes the ASUS TAICHI™, ASUS ZENBOOK™ series, ASUS VivoTab™ series, the Transformer Pad TF300 and the ASUS Padfone.

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